Make SEO Easier by Doing These 3 Things
Search engine optimization can be rather tough for some people. However, it doesn t have to be. The SEO field is saturated with a vast variety of strategies. One may depend on one way of ranking, and someone else may have much better results with another. Some methods give the complete picture of ranking, others are just basic guidelines on how to be search engine friendly. Some are Google-friendly, others will land you both manual actions and algorithmic penalties in a snap.
Regardless, SEO is not just one strategy. What you think may be SEO could actually be a part of a broader system. In order for you to really win at SEO, you must have various pieces in place to build a strong foundation. Here are just some of the essential elements of a solid search engine optimization strategy:
Make Your Site Well-Structured
Don t ignore this. A lot of the people will give you many tips to make the site indexable by Google – build on WordPress, have an XML sitemap, submit it in Search Console, and the likes – but if your website has no real categorized page structure, you have no chance of ranking optimally. It is better to set it up right the first time than to have to repair it later on.
So do it right the first time. Split pages into different categories and organize them as such, make the URL structure simple, and make sure the URL, title and H1 tag are strongly focused on the main topic of the page. This will make it much easier for Google to not only recognize the overall theme of the website, but distinguish the topics of individual pages. It will mean less time and money spent later if you have to fix something.
SEO companies, for example tripleagentdigitalmedia.com/mississauga-seo/, will also have a much easier time growing your site s keyword search authority.
Make Your Site Fast!
If you re using a certain website builder, did you know it could be making the job harder? That s right. Whether it s not in line with Google s SEO guidelines, having an abundance of convoluted code (high ratio of HTML to text), or too heavy on the server, there are many different things about your website that could be bogging down performance, and you don t know about it.
First, identify potentially damaging tech areas. You can use a speed testing web appsuch as Google PageSpeed Insights, GTMetrix or WebPageTest to get a detailed overview of website performance. Ideally, you want to have the page loading in a total of less than 3 seconds; or even less than 2 seconds.
Once you have shrunk the assets on your page that are occupying the most loading time, the next step is to determine if the website builder you re using is causing the problem. It could be – you just have to check on an empty page.
Make Your Content Make Sense
You don t want your SEO content to be spam. It is more likely to be flagged by manual reviewers, and it is bad for the customer experience. You want your content to be keyword-rich, and yet still high-quality.
A good key to this is to compare your content against the scientific data of the competition. Many business owners do their own SEO, though some really don t have free time on their hands for it. If you value your business time, we recommend hiring a good Mississauga SEO Triple Agent.
Hire an SEO Consultant
Now you know how to lay a solid foundation for the search engines. Work on these tips, and you ll be much better prepared, spending less time and money when you hire an agency such as [lsc=42] for the rest of your search engine optimization.