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Greensboro Custom Banners from The American Sign Shop

Impressions matter.

You know what they say: you only have one chance to make a first impression. Whether it’s a website or the logo in an email signature, potential customers will judge a business in just a few seconds based on visual appeal alone. High-quality graphic design gives businesses credibility– and that’s priceless. Regardless of how great a service or product, with poor design, it’s unlikely anyone will stay on the company’s web page or keep its email long enough to figure it out.

Branding makes a company unforgettable.Solid graphic design provides branding consistency across every visual, customer-facing aspect of a business. A professional Greensboro graphic artist will use precise colors, typeface, imagery, and mood for everything she or he touches. This way, customers have the same experience visiting a company’s website as they do reading its brochure. Imagine it as a sort of alliteration– it helps the business become recognizable and memorable. Plus, consistency symbolizes professionalism, and professionalism symbolizes trustworthiness. A company’s visual communication plan serves many purposes, and making the business unique should be one of them. Many small companies don’t realize that they can more deliberately affect what people think of them. Small business branding can give you a leg up.

Design can narrate.Similarly, it’s important that people get a taste of what a business does despite the fact that they’ve never heard of it before. Thoughtful design evokes the right image in customers’ minds. The concept for a daycare center would be entirely different than that of a law practice. That’s a dramatic contrast, but it applies in more nuanced ways as well. We are a signage and graphics company on the forefront of signage innovation. When we say we create fully customized signage and graphics, we really mean it. We have the tools, the creativity, and guts to try any kind of Greensboro business signage that you can imagine.

Good design converts.A slick website is nice to have. A slick business website that converts is even nicer. Design isn’t only about making things look pretty; effective design should entice and persuade. A smartly designed website can direct visitors to take action, like clicking a “buy” button for example. A well-crafted pamphlet compels readers to keep turning pages. Professional graphic design has the potential to deliver measurable results for a local business.

The American Sign Shop

5223 W Market St.

Greensboro NC 27409

(336) 294-8807

http://theamericansignshop.com

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