Top Reasons Why Athletes Should See a Sports Medicine Doctor

The life of professional athletes isn’t easy. They have to participate in intensive exercises and training activities constantly to deliver maximum performance in front of an audience.

While these activities are crucial for athletes to stay in shape, they can also damage their body.

Sports medicine is a growing healthcare field dedicated for treatment of injuries related to sports and exercise like fractures, dislocations, sprains and strains, tendonitis, overtraining syndrome and degenerative diseases.

Besides injury treatment, it also focuses on helping the athletes improve their performance prevent future injuries.

Despite being a relatively new medical specialty, it has become essential for athletes thanks to its ability to address their specific needs and concerns.

Who is a Sports Medicine Doctor?

A sports medicine doctor is a licensed and trained individual who focuses on the diagnosis, treatment and prevention of injuries related to athletic activities.

These specialists treat their patients using physical therapy, orthopedic surgery, massage therapy, exercises, and other techniques so that they can return to their desired activity level quickly, safely and successfully.

They also teach the athletes on nutrition to help them maintain an optimal level of health and fitness and achieve their sports performance goals.

The sports medicine team includes sports physiotherapists, sports massage therapists, sports orthopaedic surgeons, sports podiatrists, athletic trainers, sports dieticians, exercise physiologists and sports biomechanists.

Common Sports Injuries:

Some common sports injuries athletes suffer on the filed include ankle sprain, groin pull, hamstring strain, knee injury, tennis elbow, Achilles tendinitis, concussion, shoulder injury, hip bursitis, quadriceps strain and shin splints.

They can also experience the exacerbation of pre-existing health problems like diabetes, asthma, allergies and arthritis.

Reasons to Visit a Sports Medicine Doctor:

There are many reasons for an athlete to see a sports physician.

Let’s take a look at some of them.

(1) Customized Care:

Sports medicine doctors are specially trained healthcare professionals who have an in-depth understanding of what could be the impacts of an exercise on their patient’s body. They collaborate with physical therapists and orthopedic surgeons to develop a customized treatment for their patient.

(2) Injury Prevention:

Sports physicians can provide the athletes with expert advice on the how to prevent injuries during the practice or play and how to reduce the likelihood of resurfacing a previous injury. They also conduct pre-participation physical exams of their patients to determine whether they are fit enough to resume sports activities.

(3) Pain Management:

Sports injuries may lead to several orthopedic issues that often cause chronic pain, making it difficult for the athletes to return to the game and carry out their activities.

While the primary aim of sports physicians is always to diagnose, treat and resolve the injury, they also use pain management therapies like electrical stimulation, spinal decompression, prescription medications and injected medications, to help their patients prevent or defer the need for surgery and continue their daily activities without any hindrance.

(4) Rehabilitation:

For an athlete, a return from an injury can be a complicated and lengthy process. If you find yourself sidelined by an injury, a sports physician can help you restore your movement and function and return to same or higher level of fitness quickly.

(5) Improving Athletic Performance:

Sports physicians diagnose and treat uncomfortable conditions to help you deliver your maximum performance, both on and off the field.

They also suggest you exercises and techniques to improve your strength and balance that contribute to your success as an athlete.

(6) Improving overall Fitness:

Sports physicians help athletes prevent muscle sprains, strains and tears to keep their bodies in shape.

They also conduct full body and musculoskeletal examinations to help them maintain their overall fitness.

(7) Non-Surgical Treatment:

Sports physicians try to avoid surgery in less severe cases and instead focus on treating injuries with non-surgical methods like physical therapy and acupuncture.

These treatments are often non-invasive and require shorter recovery time.

(8) State-of-the-Art Surgical Treatment:

In the cases where surgery is indispensable, sports physicians use advanced surgical procedures, like arthroscopic ACL repair, platelet-rich plasma (PRP) therapy, hip arthroscopy, stem cell therapy and rotator cuff repair to restore the function of injured areas.

 

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The Ultimate Guide to Becoming a Great Social Media Manager

A great social media manager is, as Ron Burgundy would say: “The balls“.

It’s an undisputed fact that every business needs to be active in social media. The ever-changing demands of the modern day consumer requires brands to think fast and adapt quickly in order to stay one step ahead.

The role of a social media manager has appealed to the mass generation of socially-active internet users. It’s hard not to. Especially when some might think that you can earn big bucks from posting Facebook updates. Hardly.

Being a social media manager is kind of like being a stand-up comedian. You have to quickly understand your audience and your engagement with them is vital. In order to accomplish this, you need to know if the audience is laughing at your jokes and you need to know this in real-time. If you can do this, then you have already won the crowd.

So, how do you become a social manager? More to the point, how do you become a great social manager?

The answer will be surprising to some. Firstly, you have to want it. Second, you have to love it. Third, you have to learn it. And even if you tick all these boxes, you should ask yourself: “Am I a social person?” If the answer is no, then becoming a social media manager is probably not for you…

So let’s take a look at the stats.

  • LinkedIn shows 57,910 results for “social media manager”
  • Social media has now overtaken porn as the number 1 activity on the web
  • 97% of all consumers search for local businesses online
  • 71% of consumers receiving a quick brand response on social media say they would likely recommend that brand to others
  • 93% of marketers use social media for business
  • In terms of difficulty of execution, nearly half (49%) of B2B marketers put social media marketing at the top, followed by content marketing (39%), SEO (26%) and mobile (25%)
  • 77% of B2B marketers use a blog as part of their content marketing mix
  • On average, 25% of marketing budgets are now spent on content development, delivery and promotion
  • 78% of small businesses attract new customers through social sites
  • When asked to rank their company’s social business maturity on a scale of 1 to 10, more than half of global business executives gave their company a score of 3 or below

But the statistic that is most relevant to this article is:

  • Just 12% of those using social marketing feel they actually use it effectively.

Being a social media manager brings with it some key benefits within a freelance setting. The most recognisable being the fact that you are your own boss. You make the decisions and answer to no one. You send the invoices and you set the policies. Heck, you could sit in your underpants all day on the computer if you wanted to.

The other is money. It is an in-demand role, but one that companies are still struggling to come to terms with. Some companies realise and understand the value social media could bring to their enterprise and are willing to invest heavily in robust social media campaigns. Being your own boss, you can decide how to set your costs and price accordingly.

Another attractive reason is the low barriers to entry. With low start-up costs and plenty of online resources (like this one!) to rapidly decrease the learning cure, anyone can launch a freelance social management business within a short space of time.

I’ll tell you my story shortly but first, let’s explore the essential skills you’ll need to become a great social media manager..

Fundamental Skills:

Marketing Knowledge

You should have a good grasp of the basic marketing principles. Some education in marketing would be beneficial, but otherwise you can find many quality resources online.

Experience

Your experience doesn’t necessarily have to be limited to life experiences. Have you managed your own social media profiles for a while? Do you know how to effectively maintain your own social accounts and understand what clients expect?

Sociable

I touched on this at the beginning of the article. If you are not a sociable person – someone who doesn’t like communicating much and isn’t very outgoing, then becoming a social media manager just isn’t for you. Sure, you can hide behind a keyword and monitor for a while, but clients will usually want to meet, speak on the phone, or have Skype sessions at some point.

Project Management

You don’t have to have a Prince2 certificate, but you do need to be able to manage projects and your time well. It’s typical for social media manager’s to work with multiple clients at any one time. Keeping tabs on everything is important so that it doesn’t get overwhelming.

Technological

Social media exists online. Therefore, you need to have a certain degree of computer literacy. Having good knowledge of social technology will enhance your services and ensure you are keeping up to date with the latest social trends and developments.

Interpersonal Skills:

Communication

It kind of goes without saying that if you’re going to be representing a company and engaging with their customers, then you will need to have strong communication skills.

Personality

Companies tend not to want to hire people with no personality to act on behalf of their brand. It doesn’t resonate well with them, or their audiences.

Responsiveness

I’ve touched on this a few times – social media is very fast-paced. Imagine if one of your social assignments was largely focused on customer service and you didn’t respond to customer complaints or queries for weeks. People online want rapid responses. Being able to fulfil these needs can stand your client (and you!) in good stead.

Entrepreneurial

To become a social media manager in a freelance capacity, you have to be a self-starter. You should be willing to go the extra mile and take a few financial risks along the way. If you don’t land a job that pays enough in one month, how will this affect you?

Multitasking

A great social media manager must be able to effectively carry out a wide range of tasks.

Organisation

You should always be very well organised when delivering social media management services. I use all kinds of traditional tools like calendars, white boards and task lists to keep myself organised. I also use many online organisational tools, such as: Thunderbird for accessing all my email accounts in one place, Dropbox to easily share documents with clients and bookmarks to keep track of all the websites I frequently visit.

Strategic Thinking

Being able to think campaigns through before they happen and sometimes thinking outside the box when needed, are great asset to have as a social media manager. Clients tend to want to know how you will do something before letting you do it, so being able to present a clear and concise strategy is essential.

 

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