Greensboro Custom Banners from The American Sign Shop

Impressions matter.

You know what they say: you only have one chance to make a first impression. Whether it’s a website or the logo in an email signature, potential customers will judge a business in just a few seconds based on visual appeal alone. High-quality graphic design gives businesses credibility– and that’s priceless. Regardless of how great a service or product, with poor design, it’s unlikely anyone will stay on the company’s web page or keep its email long enough to figure it out.

Branding makes a company unforgettable.Solid graphic design provides branding consistency across every visual, customer-facing aspect of a business. A professional Greensboro graphic artist will use precise colors, typeface, imagery, and mood for everything she or he touches. This way, customers have the same experience visiting a company’s website as they do reading its brochure. Imagine it as a sort of alliteration– it helps the business become recognizable and memorable. Plus, consistency symbolizes professionalism, and professionalism symbolizes trustworthiness. A company’s visual communication plan serves many purposes, and making the business unique should be one of them. Many small companies don’t realize that they can more deliberately affect what people think of them. Small business branding can give you a leg up.

Design can narrate.Similarly, it’s important that people get a taste of what a business does despite the fact that they’ve never heard of it before. Thoughtful design evokes the right image in customers’ minds. The concept for a daycare center would be entirely different than that of a law practice. That’s a dramatic contrast, but it applies in more nuanced ways as well. We are a signage and graphics company on the forefront of signage innovation. When we say we create fully customized signage and graphics, we really mean it. We have the tools, the creativity, and guts to try any kind of Greensboro business signage that you can imagine.

Good design converts.A slick website is nice to have. A slick business website that converts is even nicer. Design isn’t only about making things look pretty; effective design should entice and persuade. A smartly designed website can direct visitors to take action, like clicking a “buy” button for example. A well-crafted pamphlet compels readers to keep turning pages. Professional graphic design has the potential to deliver measurable results for a local business.

The American Sign Shop

5223 W Market St.

Greensboro NC 27409

(336) 294-8807

http://theamericansignshop.com

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Want To Learn To Play Piano While Improving You Singing Voice

How Does Playing Piano Really Help Your Singing Voice?

These days, educational advancement has really empowered you to pick up any skills with several clicks of a mouse.

Need some planning from the best vocal tutor on the planet, no issue.

Online activities are set up which empower you to get the learning and discharge singing frameworks without having to physically go to works out.

This settlement is to a great degree the essential preferred standpoint, yet moreover access to the best preparing is the other principal ideal position.

In case you live in a neighborhood, how on earth are you getting along to get preparing from someone in Hollywood.

So comfort notwithstanding access to the best material is to a great degree the central two points of interest of these sorts of singing activities.

In like manner, cost is another tremendous factor.

If you have a tutor who you see constantly, say once consistently, you’re paying him/her an impressive measure for every session. The expense for a single session is now and again more costly than an entire electronic getting ready program.

For these guideline reasons, consider the proposition above.

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32Red Casino Review

32Red Casino is one of the rarest online casinos that have excellent player feedback. The casino proudly displays the sign “Second to None” and players should expert only high-quality gaming products and service. 32Red Casino is operated by the well- respected 32Red PLC and it has gambling license from the Government of Gibraltar. Powered by Microgaming, the casino offers over 500 casino games to choose from as well as bonuses and promotional offers for all new and existing players. 32Red Casino also offers many safe banking options, high quality player support and uses 128-bit SSL encryption to safely conduct all money transfers. This sites logo is seen often alongside the logo of NoDepositRewards.com, a highly respected bonus guide.

Advantages of playing at32Red Casino

  • Great deal of Microgaming casino games
  • Plenty reliable banking methods
  • Mobile and live dealer games

32Red Casino Bonuses

32Red Casino gives special $32 free for depositing only $20 on your first deposit. The bonus offer can go up to $160 free. Additionally, if you truly have appetite for online casino bonuses, then the Dish of the Day promo that gives away daily bonuses is perfect for you. As a 32Red PLC operated online casino, players also have the chance to take part in the exciting daily $250 Avalon Slots Tournament and win whooping cash prices. 32Red also rewards the loyalty of players by giving away rewards points with every bet they make. After they gather enough points, players can redeem them for real cash. Every Tuesday players can get unlimited number of points on selected slots. Last but not least, the casino’s Red Ruby Rewards Loyalty Program is comprised of the following levels: Bronze, Silver, Gold and Club Rouge and each level offers exclusive perks.

Live Casino

For casino fans that want to get the feel from the brick and mortar casinos, but wish to play form the comfort of their homes, should check out 32Red Live Casino. Live Singe and Multi- Player Roulette, Live Single and Multi- Player Blackjack and Live Baccarat are the live dealer games on offer. In addition, if you want to be served up by a Playboy bunny, visit the special Playboy Live Casino.

Mobile Casino

The players that wish to play casino games on the go regardless of the time and place can visit 32Red Mobile Casino. The casino is compatible with smartphones, older mobile devices as well as tablets. This means that you can play on your iPhone, iPod, Blackberry phone, Android mobile/tablet and so on. There is no need to download the entire casino on your device to play the games, but you can choose to download particular casino games you like. There are about 20 titles to choose from and they range from slots, table games, video poker etc. Some of them are Bingo Bonanza, 3 Card Poker, Roulette, Blackjack, Dragons Fortune, Thunderstruck and many more.

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All you need to know about Slots

Slots have been present since the beginnings of gambling. They were one of the first casino games found in abundance in land-based casinos and afterwards they have made their way into the online casino industry. Thanks to the improvements in the field of mobile technology, slots are not part of many mobile casinos. Even though playing is quite simple and same at all slots the games are different from one another in terms of format and features. Read on to learn how they work and about the types of and tips for slots.

How Slots Work

As already mentioned, slots are games of luck and there is no strategy that would help you beat them. The reason behind this is that they have a built- in software called random number generator that produces random numbers. To make sure that slots are completely random and fair, third party auditing firms like eCORGA and TST conduct rigorous tests on these games.

Types of Slots

There are different types of slots players can give them a try. They differ in the number of reels and pay- lines, pay tables, number of symbols, the specific features they come with and so on. The following is the general classification of slots:

  • Classic Slots.They have 3 reels and only a few pay-lines. The classic slots have small number of features, but they are still fun to play.
  • Video Slots.These games have 5 reels and many pay-lines. They are full of special features like free spins, bonus games, scatter wins and so on and are based on popular films, shows, historic characters etc.
  • Progressive Slots.They can be either classic or video, but come with progressive jackpot, which, in some cases, can be life changing.
  • 3D Slots.3D slots are the newest trend. They have pretty amazing and real 3D characteristics and features and while playing you feel like you are in the actual game.

Tips for Slots

There is no strategy to win at slots, but there are a few tips that can help you out. Lean as much as you can about the slot you want to play and try it in free mode to familiarize with the game. You should also set a spending limit and stick to it. Also, don’t chase progressive jackpot slots. But bet the maximum for more chances of winning if you wish to try your luck at these slots.

Online slot machine

Being the most popular casino games of luck, slots are divided into a couple of different categories. These include 3- reel classic slots, 5- reel video slots, progressive slots, 3D slots and so on. From all slot categories the most exciting ones are the bonus feature slots. These games come with thrilling features designed to spice up the base game play and, if lucky, greatly boost your bankroll. Read the following article to learn more about them and check out the bonus feature slot titles. Always make sure you understand what you are getting when you claim a casino bonus.

What Are Bonus Feature Slots?

Bonus feature slots are games that come with many exciting features like wild substitutions, scatter wins, free spins, bonus games and so on. These slots can be video, 3D or progressive slots and the bonus features they offer differ from one game to another. The main task of these features is to boost players’ bankrolls and increase their riches despite the base game wins. They are activated in many ways during the base game play; the usual pattern for activating the free spins bonus round is by getting three or more scatter symbols anywhere on the reels. Having this in mind, let’s move on and closely explain some popular bonus feature slot titles.

Thunderstruck

Thunderstruck by Microgaming has 5 reels and 9 pay-lines and comes with wilds, scatters and free spins. The Thor icon is the wild, while Horn is the scatter. Three or more scatters trigger the 15 free spins bonus round in which all wins are tripled.

Mermaids Millions

Mermaid’s Millions bonus feature slot by Microgaming has 5 reels and 15 pay- lines. It has wild and scatter symbols represented by the Neptune and Mermaid symbols respectively and it also comes with free spins and Treasure Bonus feature. Three or more scatters activate the free spins bonus round and you are awarded 10 free spins. They can be retriggered, and the Treasure Bonus feature can also be activated during the free spins. During this bonus game you choose objects that reveal different cash prizes.

Aladdin’s Wishes

Aladdin’s Wishes is a 5-reel, 20 pay- line slot created by Real Time Gaming software. Aladdin is the main symbol as well as the magic lamp. The later symbol is the scatter and if three or more of them show up in front of you, the Aladdin’s Wishes Bonus Feature is activated and you are awarded with 25 free spins plus a 2x multiplier. The game also features random progressive jackpot.

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Top Reasons Why Athletes Should See a Sports Medicine Doctor

The life of professional athletes isn’t easy. They have to participate in intensive exercises and training activities constantly to deliver maximum performance in front of an audience.

While these activities are crucial for athletes to stay in shape, they can also damage their body.

Sports medicine is a growing healthcare field dedicated for treatment of injuries related to sports and exercise like fractures, dislocations, sprains and strains, tendonitis, overtraining syndrome and degenerative diseases.

Besides injury treatment, it also focuses on helping the athletes improve their performance prevent future injuries.

Despite being a relatively new medical specialty, it has become essential for athletes thanks to its ability to address their specific needs and concerns.

Who is a Sports Medicine Doctor?

A sports medicine doctor is a licensed and trained individual who focuses on the diagnosis, treatment and prevention of injuries related to athletic activities.

These specialists treat their patients using physical therapy, orthopedic surgery, massage therapy, exercises, and other techniques so that they can return to their desired activity level quickly, safely and successfully.

They also teach the athletes on nutrition to help them maintain an optimal level of health and fitness and achieve their sports performance goals.

The sports medicine team includes sports physiotherapists, sports massage therapists, sports orthopaedic surgeons, sports podiatrists, athletic trainers, sports dieticians, exercise physiologists and sports biomechanists.

Common Sports Injuries:

Some common sports injuries athletes suffer on the filed include ankle sprain, groin pull, hamstring strain, knee injury, tennis elbow, Achilles tendinitis, concussion, shoulder injury, hip bursitis, quadriceps strain and shin splints.

They can also experience the exacerbation of pre-existing health problems like diabetes, asthma, allergies and arthritis.

Reasons to Visit a Sports Medicine Doctor:

There are many reasons for an athlete to see a sports physician.

Let’s take a look at some of them.

(1) Customized Care:

Sports medicine doctors are specially trained healthcare professionals who have an in-depth understanding of what could be the impacts of an exercise on their patient’s body. They collaborate with physical therapists and orthopedic surgeons to develop a customized treatment for their patient.

(2) Injury Prevention:

Sports physicians can provide the athletes with expert advice on the how to prevent injuries during the practice or play and how to reduce the likelihood of resurfacing a previous injury. They also conduct pre-participation physical exams of their patients to determine whether they are fit enough to resume sports activities.

(3) Pain Management:

Sports injuries may lead to several orthopedic issues that often cause chronic pain, making it difficult for the athletes to return to the game and carry out their activities.

While the primary aim of sports physicians is always to diagnose, treat and resolve the injury, they also use pain management therapies like electrical stimulation, spinal decompression, prescription medications and injected medications, to help their patients prevent or defer the need for surgery and continue their daily activities without any hindrance.

(4) Rehabilitation:

For an athlete, a return from an injury can be a complicated and lengthy process. If you find yourself sidelined by an injury, a sports physician can help you restore your movement and function and return to same or higher level of fitness quickly.

(5) Improving Athletic Performance:

Sports physicians diagnose and treat uncomfortable conditions to help you deliver your maximum performance, both on and off the field.

They also suggest you exercises and techniques to improve your strength and balance that contribute to your success as an athlete.

(6) Improving overall Fitness:

Sports physicians help athletes prevent muscle sprains, strains and tears to keep their bodies in shape.

They also conduct full body and musculoskeletal examinations to help them maintain their overall fitness.

(7) Non-Surgical Treatment:

Sports physicians try to avoid surgery in less severe cases and instead focus on treating injuries with non-surgical methods like physical therapy and acupuncture.

These treatments are often non-invasive and require shorter recovery time.

(8) State-of-the-Art Surgical Treatment:

In the cases where surgery is indispensable, sports physicians use advanced surgical procedures, like arthroscopic ACL repair, platelet-rich plasma (PRP) therapy, hip arthroscopy, stem cell therapy and rotator cuff repair to restore the function of injured areas.

 

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Social Media Marketing, Truth and Lies

The best thing that ever happened to social media marketing was the hacking of the 2016 US election of Donal Trump by the Russians. Why? Because it laid bare what many in social media marketing has known for a long, long time: that social media platforms are a joke, their valuations are based on imaginary users, and their integrity lies somewhere between Lucifer and that guy who eats people’s faces in the movies.

For marketing consultants such as myself, recommending existing social platforms such as Facebook, Twitter, and Instagram has been increasingly difficult, because -quite frankly- many of us don’t trust the metrics.

And why should we? Facebook doesn’t.

This is from Facebook’s 2017 SEC filing (emphasis mine):

The numbers for our key metrics, which include our daily active users (DAUs), monthly active users (MAUs), and average revenue per user (ARPU), are calculated using internal company data based on the activity of user accounts. While these numbers are based on what we believe to be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges in measuring usage of our products across large online and mobile populations around the world.

The largest data management company in the world says it doesn’t really know if its numbers are accurate. Estimates? What marketing professional wants estimated results after the fact?

It gets worse. Emphasis mine:

In the fourth quarter of 2017, we estimate that duplicate accounts may have represented approximately 10% of our worldwide MAUs. We believe the percentage of duplicate accounts is meaningfully higher in developing markets such as India, Indonesia, and the Philippines, as compared to more developed markets. In the fourth quarter of 2017, we estimate that false accounts may have represented approximately 3-4% of our worldwide MAUs.

Let that sink in. Facebook is admitting that “approximately” 10% of its monthly active users are fake. Interestingly, they don’t mention what percentage of their daily active users are fake.

And that’s the problem with social media. You don’t know what’s real and what’s fake anymore.

Social media hasn’t been real for a while.

As marketers and advertisers, we pride ourselves on accuracy. In the olden times of marketing and advertising, we obsessed over rating numbers of tv shows, readership for print promotions, and delivery success rates for direct mail.

In all cases, the platforms of the day were heavily audited. You knew, with fair certainty, was the audiences were for any particular medium or channel because there was usually a point of review somewhere for the numbers.

Traditional media such as radio, TV, and print had been around long enough that there were thousands of case studies one could study the success or failures of individual campaigns. Because these mediums were part of the public record, it was easy to work backward to see what mix of media and budget worked and what didn’t.

As an industry, we could quickly establish benchmarks for success – not just based on our personal experiences- but in the collective experiences of very clear strategies laid bare for everyone to dissect.

Well, that all went out the window with social media.

Facebook, Twitter, and Instagram’s numbers were always a joke.

In days of yore, company valuation was based on revenues, assets, and human capital, and performance.

That all changed when someone came up with the concept of “daily active users.”

The race to gain users became the driving force for social media platforms in a way that we’ve never seen before. Now, the obsession with user growth opened the door to advertising and marketing fraud on a scale that just wasn’t possible previously.

Let’s get something clear: any platform that allows for people to create thousands of fake profiles so others can buy likes, followers, retweets, or shares is toxic to advertisers and brands alike.

Now, I understand that the word “allows” is doing a lot of work in that sentence, so let me expand a bit what I mean.

I don’t think I’ll get many arguments when I say that -regardless of what I think of them- the most successful social media platforms on the planet are also some of the most sophisticated technological enterprises on the planet. They have -arguably- some of the best AI around, as their entire business models revolve around being able to crunch numbers, facts, and obscure pieces of data millions of times a second.

They are also massive corporations, with an army of lawyers and IP bulldogs waiting to protect their brand against any hostile outside forces.

So explain to me, how is it, that even after all we have seen in the news people can still buy Facebook likes, or Twitter followers, or Instagram fans?

The reason: it was always a scam. And we got conned along with everyone else.

If your company is valued on your number of users and the activity of those users on your platform, what do you care if they are fake or not? If you did, you’d hire an armada of auditors to ensure the integrity of your userbase. I don’t believe they ever did and will never do this.

Social platforms deploy their honey trap.

Initially, social platforms such as Facebook and Twitter lured brands and companies onto their platforms with promises of free marketing and advertising. The ability to quickly grow a fanbase and follower base, without the need of hiring marketing shmucks like me. Why waste time on hiring a professional when you can do it all yourself for nothing?

At first, I was a supporter of this. I believed that marketing and advertising was often something that only larger companies could afford, and that small business marketing was being left behind. Social media marketing allowed for even a mom and pop shop to compete online.

So many businesses spent countless hours and thousands of dollars in human resources to grow their followers online.

Having lured them into their honey trap, social media companies then held followers and fans hostages. You had to pay to have access to the userbase that you built up and cultivated.

Suddenly the numbers didn’t make any sense. You had to pay to promote or boost posts when previously it was free. The result was disastrous for many businesses. The ROI’s didn’t add up, but with so many of their customers on these platforms, they had little choice but to continue to try and get whatever value they could for them.

Moreover, the move to such promotions opened up the Pandora’s box to further abuses. The drive for revenue seemingly caused social platforms to continue to look the other way on fake profiles and social media bots because they drove ad sales. Personal data was harvested and manipulated in ways that users could not fathom and did not agree to.

Mostly, it did something to marketing that I’m not sure we can recover. For many digital marketing firms and marketing agencies, it forced us to down the Kool-aid with everyone else. People that should have known better doubled down on social media marketing for our clients when we knew -for most of them- it was unnecessary.

Marketing and advertising agencies became accomplices after the fact.

Like I said earlier, marketing and advertising agencies and consultants are supposed to obsess with accuracy. We want our clients to have the very best ROI available.

However, like professionals in any business vertical, we’re self-serving.

One of my favourite examples of how people who would know better will say anything for a buck is real estate agents.

Have you EVER heard a real estate agent tell you it’s a wrong time to buy a house? In all of my days, I have never read an article by a real estate agent saying that people should hold off on a purchase. House prices going up? A great time to buy; you’ll make your money back immediately! House prices going down? It’s a buyers market! Lock in your savings now!

Marketing and advertising professionals did something similar with social media marketing.

We saw the platforms’ rise in popularity and didn’t want to get caught in a lurch. The buzz was building behind them, and clients were often demanding us to help them. So -even though Facebook and Twitter were mostly unproven with little to no actual case studies to speak of- many firms told their clients to throw money into the black hole of social.

What was the result? The majority of social media campaigns are disasters. I only know of a fraction of companies that continue with any seriousness on social media compared to the rates companies did with traditional advertising or even SEO and non-social digital ads.

You see it in the positioning. When digital marketers talk about social media, they discuss it regarding “reach,” “exposure,” “presence,” “awareness.” That’s code word for “throw your money away.” Do an online search of the effectiveness of social media, and you will find the results filled with SEO and social media marketers praising the platforms and the strategies.

Real marketers talk about ROI. Impact on sales, and impact on lead generation. You can’t pay the rent on brand awareness. I’m saying this as someone who builds brands for a living.

And it’s not just me saying this. One of the largest brands in the world, Proctor & Gamble, gutted their ad budget and walked away from a host of agencies because of digital advertising and marketing fraud.

Social sharing has been automated to death:

According to Buzzsumo, average social shares per article had declined by 50 percent in 2017 in comparison to 2015. Their data also shows how fast most hot topics become saturated with articles, leading to only a relatively few winners getting the majority of the societal shares and hyperlinks.

Another found that, that bots automate nearly two-thirds -66%- of all HTML links posted on Twitter.

Again, if social media platforms truly valued their user-experience and cared about social being social, they would have banned such practices years ago. No more social automation. If you want to engage with your fans and followers, you have to be there for them. You have to be live, online, ready to connect.

However, bots are good for business. They boost their daily active user accounts; they make their platforms look more popular than they are. Bots post content, bots like content, bots share content, bots follow people, bots message people -it’s endless.

Bots account for an ungodly 52% of internet traffic in 2017. That number is only set to rise further as social media continues to be an arms race. Caught in the middle of all of this are businesses who think their digital marketing metrics have any meaning.

Your Influencer isn’t that influential.

I’m a firm believer in influencer marketing because I believe it is a natural extension of relationship marketing. People will buy from people they trust and will accept the suggestions of people they like.

However, with the growth of online influencers, things have taken a turn for the surreal.

First off, many fans and followers of social media influencers are as fake as anything. Social media bots follow celebrities as a means to spam their pages and/or a means to scrape a list of people to spam later with content.

Secondly, as marketers and advertisers, we are supposed to care about accuracy. But the ability to verify the fan base of an influencer is almost impossible within the platforms. You have to go to third-party apps to try and get any real understanding of the legitimacy. Moreover, even then, you are at the mercy of the third-party to provide you with accurate data. Should Instagram decide to shut down the API to these applications, you will have no idea how popular your influencer is.

The future of social media: live, direct, and transparent.

The way to solve the social media problem we’re facing today is simple: social media was great when it was social and personal. A return to the basics is needed.

 

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The Ultimate Guide to Becoming a Great Social Media Manager

A great social media manager is, as Ron Burgundy would say: “The balls“.

It’s an undisputed fact that every business needs to be active in social media. The ever-changing demands of the modern day consumer requires brands to think fast and adapt quickly in order to stay one step ahead.

The role of a social media manager has appealed to the mass generation of socially-active internet users. It’s hard not to. Especially when some might think that you can earn big bucks from posting Facebook updates. Hardly.

Being a social media manager is kind of like being a stand-up comedian. You have to quickly understand your audience and your engagement with them is vital. In order to accomplish this, you need to know if the audience is laughing at your jokes and you need to know this in real-time. If you can do this, then you have already won the crowd.

So, how do you become a social manager? More to the point, how do you become a great social manager?

The answer will be surprising to some. Firstly, you have to want it. Second, you have to love it. Third, you have to learn it. And even if you tick all these boxes, you should ask yourself: “Am I a social person?” If the answer is no, then becoming a social media manager is probably not for you…

So let’s take a look at the stats.

  • LinkedIn shows 57,910 results for “social media manager”
  • Social media has now overtaken porn as the number 1 activity on the web
  • 97% of all consumers search for local businesses online
  • 71% of consumers receiving a quick brand response on social media say they would likely recommend that brand to others
  • 93% of marketers use social media for business
  • In terms of difficulty of execution, nearly half (49%) of B2B marketers put social media marketing at the top, followed by content marketing (39%), SEO (26%) and mobile (25%)
  • 77% of B2B marketers use a blog as part of their content marketing mix
  • On average, 25% of marketing budgets are now spent on content development, delivery and promotion
  • 78% of small businesses attract new customers through social sites
  • When asked to rank their company’s social business maturity on a scale of 1 to 10, more than half of global business executives gave their company a score of 3 or below

But the statistic that is most relevant to this article is:

  • Just 12% of those using social marketing feel they actually use it effectively.

Being a social media manager brings with it some key benefits within a freelance setting. The most recognisable being the fact that you are your own boss. You make the decisions and answer to no one. You send the invoices and you set the policies. Heck, you could sit in your underpants all day on the computer if you wanted to.

The other is money. It is an in-demand role, but one that companies are still struggling to come to terms with. Some companies realise and understand the value social media could bring to their enterprise and are willing to invest heavily in robust social media campaigns. Being your own boss, you can decide how to set your costs and price accordingly.

Another attractive reason is the low barriers to entry. With low start-up costs and plenty of online resources (like this one!) to rapidly decrease the learning cure, anyone can launch a freelance social management business within a short space of time.

I’ll tell you my story shortly but first, let’s explore the essential skills you’ll need to become a great social media manager..

Fundamental Skills:

Marketing Knowledge

You should have a good grasp of the basic marketing principles. Some education in marketing would be beneficial, but otherwise you can find many quality resources online.

Experience

Your experience doesn’t necessarily have to be limited to life experiences. Have you managed your own social media profiles for a while? Do you know how to effectively maintain your own social accounts and understand what clients expect?

Sociable

I touched on this at the beginning of the article. If you are not a sociable person – someone who doesn’t like communicating much and isn’t very outgoing, then becoming a social media manager just isn’t for you. Sure, you can hide behind a keyword and monitor for a while, but clients will usually want to meet, speak on the phone, or have Skype sessions at some point.

Project Management

You don’t have to have a Prince2 certificate, but you do need to be able to manage projects and your time well. It’s typical for social media manager’s to work with multiple clients at any one time. Keeping tabs on everything is important so that it doesn’t get overwhelming.

Technological

Social media exists online. Therefore, you need to have a certain degree of computer literacy. Having good knowledge of social technology will enhance your services and ensure you are keeping up to date with the latest social trends and developments.

Interpersonal Skills:

Communication

It kind of goes without saying that if you’re going to be representing a company and engaging with their customers, then you will need to have strong communication skills.

Personality

Companies tend not to want to hire people with no personality to act on behalf of their brand. It doesn’t resonate well with them, or their audiences.

Responsiveness

I’ve touched on this a few times – social media is very fast-paced. Imagine if one of your social assignments was largely focused on customer service and you didn’t respond to customer complaints or queries for weeks. People online want rapid responses. Being able to fulfil these needs can stand your client (and you!) in good stead.

Entrepreneurial

To become a social media manager in a freelance capacity, you have to be a self-starter. You should be willing to go the extra mile and take a few financial risks along the way. If you don’t land a job that pays enough in one month, how will this affect you?

Multitasking

A great social media manager must be able to effectively carry out a wide range of tasks.

Organisation

You should always be very well organised when delivering social media management services. I use all kinds of traditional tools like calendars, white boards and task lists to keep myself organised. I also use many online organisational tools, such as: Thunderbird for accessing all my email accounts in one place, Dropbox to easily share documents with clients and bookmarks to keep track of all the websites I frequently visit.

Strategic Thinking

Being able to think campaigns through before they happen and sometimes thinking outside the box when needed, are great asset to have as a social media manager. Clients tend to want to know how you will do something before letting you do it, so being able to present a clear and concise strategy is essential.

 

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